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Recently, the list of winners for the 2021 German Red Dot Product Design Award, the "Oscar" in the design industry, was announced. Kans red capsule series independently developed and designed by CHIMAX stood out from more than 6500 works worldwide and won this international award.
Subsequently, Kans capsule series will hold a one-year global tour in countries such as Germany, China, and Singapore, representing domestic cosmetics to step out of China and onto the world stage.
The German Red Dot has a history of more than 60 years, ranking top three with the "iF Award" of Germany and the "IDEA Award" of the United States. It is an internationally recognized industrial design hall award.
Over the years, major global brands have competed to win this award as the highest design honor. Shiseido, POLA, Maybelline and other international brands have been guests of the "Red Dot".
Kans' award means that the industrial design level of Chinese cosmetics has surpassed that of the world, and has a milestone significance in the history of Chinese cosmetics!
The Kans red Capsule series has been a star hit of the brand since its inception:
In terms of visual communication, the small and cute "capsule" appearance design, paired with the eye-catching "Chinese Red", highlights the product's "safety" and "efficacy", and also conveys the brand concept of scientific skincare;
In terms of user experience, the bottle grip conforms to ergonomic design, bringing a beautiful user experience;
In terms of sustainable development, the simple cylindrical design is suitable for large-scale production by enterprises. The bottle body can be opened and can be reused, in line with the concept of global environmental management.
A bottle of "red capsules", a touch of Chinese red! The Chinese technological aesthetics led by Kans are going abroad and becoming popular on the international stage, leading global trends and new trends.
