Multi-Brand Strategy

上美集团,2002年创立于上海,拥有韩束、一叶子、红色小象等知名品牌,涵盖护肤、面膜、母婴、彩妆、洗护品类,进行多品牌布局、全渠道销售、全媒体营销,以科研力推动本土化妆品进步。

CHICMAX has featured three well-known brands: Kans, One Leaf, Baby Elephant, and many others belong to its portfolio.


Integrating Global Research Services
for Chinese Brands

CHICMAX has dual research centers and dual supply chains around the world, enabling continuous innovation and sustainable development through its outstanding research and development capabilities. Its cross-border supply chain management ensures product quality and integrity.

CHICMAX has dual research centers and dual supply chains around the world, enabling continuous innovation and sustainable development through its outstanding research and development capabilities. Its cross-border supply chain management ensures product quality and integrity.

R&D Center, Shanghai Headquarters

Consumer insights
Formulation research & technological innovation
Clinical efficacy testing
Market feedback acquisition

CHICMAX Science and Technology Park

Advanced equipment and automated systems for research and production
Highly automated research and production base
Phase 1 and Phase 2 cover 150 acres

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