Chicmax Group won five design awards at the 2023 American MUSE Awards, shining on the international stage!


Recently, the winners of the 2023 Muse Design Awards were announced, and Chicmax Group won five awards - One Leaf Double Repair Series, Red Elephant 90 series Cream, Newpage Baby Moisturizing Oil, Kyoca Product Series, and PP2A 30+ Essence. Multiple domestic brands broke out of the country and shone on the international stage.

The Muse Design Awards is one of the most influential awards in the field of creative design worldwide, hosted by the International Awards Associates (IAA), a prestigious international award association known for its strict evaluation system and high-quality judging standards. It aims to discover and recognize outstanding designers in the fields of architecture, interior design, fashion, product design, etc., and promote the development of the global design industry.


The five awards won by Chicmax Group fully demonstrate the fashionable and innovative design style of its multiple brand products, as well as the concept of putting user needs first.


Behind these products is the hard work and craftsmanship of the Chicmax Global New Product Innovation Center team over the years. This is a young, energetic, and creative team responsible for new product design and incubation work for various brands under Chicmax, horizontally covering skincare, face masks, maternity and child care, and cleansing categories, and vertically building functional blocks such as appearance, packaging, technology, and creative design. It is the main port for Chicmax Group's brand and product design image output.


Since its establishment, the Chicmax Global New Product Innovation Center has also adhered to the corporate value of "inheritance" and gradually formed a sound talent cultivation and team building system. The team consists mostly of young talents who have graduated from well-known design institutes at home and abroad and have extensive experience in product creativity and industrial design. Their young, active, and harmonious team atmosphere provides a steady stream of inspiration for the creation of new and explosive products under Chicmax.


Currently, the Chicmax Global New Product Innovation Center has completed over 100 design innovation projects. Among them, in 2021, the independently developed and designed Kans Red Capsule Series won the "Oscar" of the design industry - the German Red Dot Product Design Award, breaking the seven-year absence of Chinese skincare products in winning the Red Dot Design Packaging Award. Last year, the team was also recognized by the Shanghai Economic and Information Commission and was selected for the list of Shanghai-level innovation centers.


In the future, Chicmax Group will continue to maintain its advantage in product innovation, relying on its excellent research and development strength to help its multiple brands achieve all-round development in product quality, design innovation, and other dimensions, allowing more Chinese designs and creations to stand on the world stage and occupy the international fashion trend high ground.